Blog Stock Exchange!
Blogshares is for blogs as NYSE is for stocks. Joi Ito says:
It is a site where you can trade shares of blogs using fake money. The price is based on trading and a valuation of sorts is derived from links weighted by how valuable the links are. (Kind of like google page rank.) This price/value spread is sort of a P/E. Obviously, this fuels the "popularity content" aspect of blogging. Having said that, it's fun. I wish I could short sell blogs. ;-) It will be interesting to see whether the blog prices predict new popular blogs accurately since people should buy blogs that are new and cool but people don't know about yet.
Its so cool. Why just blogs, why not popular websites too.. Who knows, some day one might be taking future position on google.com ;-)
