V-rep: whats in the future ?

Native minds has a very interesting product called v-reps that aims to give surfers more real life experience by engaging in natural conversation. Check out the v-rep demo.

Just wondering if this web-site representative could be extended to call-center voice rep. It would really give the "cheap" offshore call-centers run for their money.
Who knows one day you might be talking with a bot to find status about credit cards, bills etc.